Illson Approved

APPRVD MOTORSPORTS
Inspired by Yokohama Advan this capsule was thoughtfully produced to pay the highest amount of homage to a brand and color theory that would come to shape motorsports as we know it today. A timeless tertiary color combination of Black, Red, and White is shown here through various vehicle liveries from old, new, race, and streetcars. The items chosen
to be released for this drop were a t-shirt, hoodie, and crew neck sweater 
for the soft goods accompanied by both a triangle Advan-inspired
and classic rectangle bumper UV-coated stickers.

Scrape Now Cry Later
Growing up in Los Angeles there was no shortage of culture and one that a few of us had the pleasure of being raised with was the lowrider side of life. It was all about cars, music, and fashion. Getting ready to cruise the boulevard on the weekend playing nothing but the oldies to soothe your soul. You can say a lot of it was about going back to a simpler time and this capsule is dedicated to moments some of us never left behind. This drop consisted of t-shirts, hoodies, crew neck sweaters and to conclude the soft good section, a good ol' dad cap. For the accessories, we have a foiled printed sticker, UV Coated sticker, license plate frame, and lastly the most appropriate of pieces, two lowrider plaques to remind the world of who has your back when nobody else does.

CLIENT

ILLSON

SKILLS
 

Art Direction

Photo Curation
Merchandising
Branding

Marketing
Advertising

APPRVD MOTORSPORTS

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©ROB CARMONA 2021