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CIMA began with three handsome brothers, a shared family heritage, and years of mezcal-making.
 

Based in Durango, Mexico, the founders came to me with a goal: to build CIMA from the ground up. Creating a visual identity rooted in where they came from without relying on the obvious. The challenge was to capture the character of the land, the spirit of the product, and the family's history in a way that felt elevated, intentional, and distinctly CIMA.
 

We developed every element of the brand with that idea in mind. From the identity and visual language to the packaging, advertising, layouts, merchandise, and social media presence, the system was designed to tell a cohesive story while positioning CIMA as a premium mezcal that could live as comfortably on a home bar as on the shelves of a fine restaurant.
 

This project became a true ground-up brand build, developing not just a logo, but an entire visual world for a product that had been in development for years and was finally ready to come to life.
 

Branding, advertising, product design, layout design, merchandising, and social media management- all visualized and brought together by yours truly, right here in Los Angeles.

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CIMA MEZCAL​

CLIENT

 CMI

SKILLS
 

Branding
Print & Advertising
Apparel & Product Design
Merchandising
Social Media Management
 

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Primary CIMA Mezcal brand identity and custom logo design developed by Los Angeles graphic designer Rob Carmona, featuring a distinctive visual identity inspired by the heritage and character of Durango, Mexico.
Custom CIMA Mezcal typography and secondary logo design created by Rob Carmona as part of a complete premium spirits brand identity system
CIMA Mezcal visual identity system showing coordinated brand elements, typography, graphic treatments and visual direction designed by Rob Carmona.
CIMA Mezcal visual identity system showing coordinated brand elements, typography, graphic treatments and visual direction designed by Rob Carmona.
CIMA Mezcal branded print collateral and promotional materials featuring custom typography and visual identity design by Rob Carmona.
Premium CIMA Mezcal bottle and packaging design developed by Rob Carmona as part of a complete spirits brand identity inspired by the family's heritage in Durango, Mexico.
CIMA Mezcal branded print collateral and promotional materials featuring custom typography and visual identity design by Rob Carmona.
CIMA Mezcal branded print collateral and promotional materials featuring custom typography and visual identity design by Rob Carmona.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded apparel featuring original clothing graphics and merchandise design created by Rob Carmona for the premium spirits brand.
Custom CIMA Mezcal branded merchandise and product design developed by Rob Carmona to extend the visual identity beyond traditional packaging and print materials.
Custom CIMA Mezcal branded merchandise and product design developed by Rob Carmona to extend the visual identity beyond traditional packaging and print materials.
CIMA Mezcal social media marketing graphics and branded digital content developed by Rob Carmona to establish a cohesive online presence for the premium mezcal brand.
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