DESIGN | PHOTOGRAPHY & HAND MADE GOODS

CIMA began with three handsome brothers, a shared family heritage, and years of mezcal-making.
 

Based in Durango, Mexico, the founders came to me with a goal: to build CIMA from the ground up. Creating a visual identity rooted in where they came from without relying on the obvious. The challenge was to capture the character of the land, the spirit of the product, and the family's history in a way that felt elevated, intentional, and distinctly CIMA.
 

We developed every element of the brand with that idea in mind. From the identity and visual language to the packaging, advertising, layouts, merchandise, and social media presence, the system was designed to tell a cohesive story while positioning CIMA as a premium mezcal that could live as comfortably on a home bar as on the shelves of a fine restaurant.
 

This project became a true ground-up brand build, developing not just a logo, but an entire visual world for a product that had been in development for years and was finally ready to come to life.
 

Branding, advertising, product design, layout design, merchandising, and social media management- all visualized and brought together by yours truly, right here in Los Angeles.

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