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PACSUN

Design and concept marketing (in-store, online and social media)
for current and upcoming seasons often working months in advance.
Trend forecasting and merchandising for men and womenswear alongside visual merchandising for all PacSun stores nationwide.

CLIENT

PACSUN

SKILLS
 

Branding
Advertising

Photo Curation
Window Display
Visual Merchandising

PacSun streetwear marketing campaign featuring Friday the 13th and The Hundreds clothing collaboration, with promotional graphic design and creative direction by Rob Carmona.
PacSun streetwear marketing and advertising graphics promoting Erase clothing, designed and curated by Rob Carmona for fashion retail marketing.
PacSun Sremm Life clothing marketing campaign featuring fashion promotional graphics and streetwear brand advertising developed by Rob Carmona.
PacSun promotional marketing design for the Justin Bieber Purpose Stadium Tour, featuring music merchandise and fashion retail campaign graphics curated by Rob Carmona.
PacSun Vans Freestyle Capsule fashion marketing campaign showcasing branded apparel and promotional graphics developed by Rob Carmona.
PacSun fashion marketing and promotional campaign featuring Calvin Klein underwear and Kardashian-related fashion merchandising, curated and designed by Rob Carmona.
PacSun Fear of God Essentials fashion marketing collateral featuring branded promotional graphics and retail campaign design developed by Rob Carmona.

Street Wear Marketing

PacSun men's retail T-shirt wall featuring a custom merchandise display and organized apparel presentation, developed through visual merchandising and spatial design by Rob Carmona.

MENS T-SHIRT WALL

PacSun Holiday Fashion Marketing Campaign | Rob Made It
PacSun streetwear promotional window banner designed for fashion retail advertising and storefront visual merchandising by Rob Carmona.
PacSun holiday fashion advertising campaign featuring Adidas, Kendall and Kylie, Me to We, LA Hearts and Vans, with branded marketing graphics designed by Rob Carmona.

Mens + Womens Outlet Landing & Window Banner

PacSun Santa Monica retail store cash wrap wall featuring custom in-store marketing graphics and branded retail interior design developed by Rob Carmona.

Santa Monica Store | Cash Wrap Wall

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