DESIGN | PHOTOGRAPHY & HAND MADE GOODS

Every brand starts somewhere. For this Los Angeles-based planting and greenscaping company, it began with a vision to create something as intentional and alive as the spaces they transformed.
 

The goal was to build the brand from the ground up and give the company a visual identity that could carve out its own space within the world of high-end interior greenery. With clients ranging from private homes and offices to event spaces, their work called for a brand that felt elevated and refined while still maintaining the warmth and organic beauty of the plants themselves.
 

I developed a visual identity centered on life and the life that plants bring, using ornate, flowing typography and organic forms to create a look that felt elegant, expressive, and unmistakably connected to nature.
 

From there, the identity grew into a complete brand system. I designed lookbooks and service guides that allowed clients to explore past work, understand available services, and learn how to care for their newly furnished greenery. Apparel and custom gardening tools extended the brand beyond paper and into the hands of the people doing the work.
 

The result was more than a logo. It was a complete visual foundation for a Los Angeles company building beautiful, living spaces one plant at a time.
 

Designed, developed, and brought to life with love, good vibes, and a little bit of green.