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SEVENS
 

The intent of this project for myself was to create a space which encourages safe automotive endurance practices. Educating those who are curious in the realm of automotive that it truly can be something exciting within safe parameters. Through spacial design and social interaction Sevens California Raceway is truly a one-of-kind experience
Redefining the future of the driving enthusiast for years to come.

CLIENT

Self Initiated

SKILLS
 

Branding
Advertising
Apparel & Product Design
3D & Animation
UI/UX
Video Production
Analytics

Layout Design
Merchandising

Sevens California Raceway automotive brand identity and creative direction developed by Rob Carmona for a self-initiated motorsports and automotive experience concept focused on safe driving and endurance activities.
Three-dimensional architectural visualization of the proposed Sevens California Raceway concept, featuring a custom automotive driving environment designed and rendered by Rob Carmona.
Custom Sevens California Raceway motorsports product and apparel design featuring racing gloves, a six-point harness, racing helmet and branded anorak jacket developed by Rob Carmona.
Sevens California Raceway automotive marketing and advertising design featuring branded promotional graphics developed by Rob Carmona for an immersive motorsports experience.
Sevens California Raceway automotive marketing and advertising design featuring branded promotional graphics developed by Rob Carmona for an immersive motorsports experience.
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